Creative Type
Hi! My name is Brigid. I make things.
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Unicorn Kids Shop

The users that we tested loved our design! Click on the image to be redirected to an interactive version so you can user test it yourself!

The users that we tested loved our design! Click on the image to be redirected to an interactive version so you can user test it yourself!


The Unicorn Kid's Shop was project intended guide us through the process of building an e-commerce website for a number of users with very specific and unique needs. This shop in particular, was interested in selling toys that encouraged an interest in STEM.

Some of the specific challenges were to create an easily navigable information architecture for all the different types of products that the site offered. This was achieved via card sorting and user testing.

Another special feature of this project was the decision to make a duel purpose e-commerce and educational tools website. Depending on the user and their needs, they could either go straight to shopping, or straight to learning more about STEM subjects covered in the educational merchandise sold in the shop.